Six months ago, we had fewer than fifty brands on Mable. At the time, it was easy enough to browse those brands and their products over the course of a week.

April was a month that seemed to last a year. As we close the books on this historic month, we look to grocery buying trends to tell the story of buying behavior in the midst of a pandemic, and the creativity it has inspired. Let’s dive in.

I own a grocery store in Vermont at the base of a popular ski mountain. My GM, Ashley, primarily runs the operations and, along with a few other employees, manages the purchasing for our 3,000 square foot store. 

As a store owner in a small New England town, I take pride in the role that my store plays in our community. We're nestled at the base of a ski resort, and we value the locals that stop in each morning for a cup of coffee just as much as the skiers that stop by for snacks and a six pack after a long day on the mountain. When I first bought the store a year ago, there wasn't much to discover in the aisles besides the traditional consumer packaged goods you can find anywhere. My team and I made it part of our mission to change that.