---
title: Mable | Blog | food supply chain
description: food supply chain |
---

[![mable-logo.7431aceb](https://blog.meetmable.com/hubfs/mable-logo.7431aceb.svg "mable-logo.7431aceb")](https://blog.meetmable.com/)

- [About Us](https://meetmable.com/pages/about-us)
- [Brand Sign In](https://meetmable.com/vendor)
- [Help Center & FAQs](https://support.meetmable.com/hc/en-us)

[![](https://blog.meetmable.com/hubfs/Untitled%20design%20-%202021-03-19T133458.601.png)](https://blog.meetmable.com/how-challenger-brands-are-giving-major-cpgs-a-run-for-their-money)

## [Changing of the Tides: How Challenger Brands are Giving Major CPGs a Run for Their Money](https://blog.meetmable.com/how-challenger-brands-are-giving-major-cpgs-a-run-for-their-money)

 Mar 22, 2021 1:25:06 PM / by [Claire Makley](https://blog.meetmable.com/author/claire-makley) posted in [grocery wholesale](https://blog.meetmable.com/topic/grocery-wholesale), [specialty food brand](https://blog.meetmable.com/topic/specialty-food-brand), [food supply chain](https://blog.meetmable.com/topic/food-supply-chain)

[0 Comments](https://blog.meetmable.com/how-challenger-brands-are-giving-major-cpgs-a-run-for-their-money#comments-listing)

This time last year, the future did not look very promising for small brands in America. When the U.S. went into pandemic lockdown, families reached for the familiarity of house-name brands like Campbell’s, Kraft Heinz, and Nestlé to provide both comfort and utility. But as incumbent brands struggled to keep up with demand, challenger brands regained share on grocery shelves and with it, a surer foothold in the mainstream market.

[Read More](https://blog.meetmable.com/how-challenger-brands-are-giving-major-cpgs-a-run-for-their-money)

[![](https://blog.meetmable.com/hubfs/jared.jpg)](https://blog.meetmable.com/reds-best-the-fresh-truth-about-frozen-fish)

## [Red’s Best: The Fresh Truth about Frozen Fish](https://blog.meetmable.com/reds-best-the-fresh-truth-about-frozen-fish)

 Sep 28, 2020 12:03:46 PM / by [Alex Temple](https://blog.meetmable.com/author/alex-temple) posted in [grocery wholesale](https://blog.meetmable.com/topic/grocery-wholesale), [food wholesale](https://blog.meetmable.com/topic/food-wholesale), [sustainable food](https://blog.meetmable.com/topic/sustainable-food), [food supply chain](https://blog.meetmable.com/topic/food-supply-chain)

[0 Comments](https://blog.meetmable.com/reds-best-the-fresh-truth-about-frozen-fish#comments-listing)

[Read More](https://blog.meetmable.com/reds-best-the-fresh-truth-about-frozen-fish)

[All posts](https://blog.meetmable.com/all)

- Recent
- Popular
- Categories

### Lists by Topic

- [food wholesale (7)](https://blog.meetmable.com/tag/food-wholesale)
- [grocery wholesale (7)](https://blog.meetmable.com/tag/grocery-wholesale)
- [Meet the Grocers (4)](https://blog.meetmable.com/tag/meet-the-grocers)
- [specialty food brand (4)](https://blog.meetmable.com/tag/specialty-food-brand)
- [emerging brands (3)](https://blog.meetmable.com/tag/emerging-brands)
- [Blog (2)](https://blog.meetmable.com/tag/blog)
- [Product Release Notes (2)](https://blog.meetmable.com/tag/product-release-notes)
- [data (2)](https://blog.meetmable.com/tag/data)
- [data trends (2)](https://blog.meetmable.com/tag/data-trends)
- [food supply chain (2)](https://blog.meetmable.com/tag/food-supply-chain)
- [grocery (2)](https://blog.meetmable.com/tag/grocery)
- [store owner (2)](https://blog.meetmable.com/tag/store-owner)
- [sustainable food (2)](https://blog.meetmable.com/tag/sustainable-food)
- [Food Waste (1)](https://blog.meetmable.com/tag/food-waste)
- [Gift Ideas (1)](https://blog.meetmable.com/tag/gift-ideas)
- [SKUs (1)](https://blog.meetmable.com/tag/skus)
- [Upcycled Foods (1)](https://blog.meetmable.com/tag/upcycled-foods)
- [data optimization (1)](https://blog.meetmable.com/tag/data-optimization)
- [digital wholesale (1)](https://blog.meetmable.com/tag/digital-wholesale)
- [discovery (1)](https://blog.meetmable.com/tag/discovery)
- [in-aisle ordering (1)](https://blog.meetmable.com/tag/in-aisle-ordering)
- [mobile ordering app (1)](https://blog.meetmable.com/tag/mobile-ordering-app)
- [snacks (1)](https://blog.meetmable.com/tag/snacks)

see all

### **Mable app on iOS and Android is finally here!**

Scan, tap, and reorder. Restocking for your store has never been easier.

[![download (5)](https://blog.meetmable.com/hs-fs/hubfs/download%20(5).png?width=122&name=download%20(5).png)](https://apps.apple.com/us/app/mable-wholesale/id1491393450) [![google-play-badge.3f25ed68](https://blog.meetmable.com/hs-fs/hubfs/google-play-badge.3f25ed68.png?width=132&name=google-play-badge.3f25ed68.png)](https://play.google.com/store/apps/details?id=com.meetmable.app)

 

 

### COMPANY

**[About us](https://meetmable.com/about-us)**

**[Help Center and FAQs](https://support.meetmable.com/hc/en-us)**

**[Contact us](https://support.meetmable.com/hc/en-us/articles/360039955771-Contact-Us)**

**[Vendors](https://meetmable.com/brands)**

**[Blog](https://blog.meetmable.com/)**

**[Brand Terms](https://support.meetmable.com/hc/en-us/articles/360033868171-Brand-Terms-of-Use)**

**[Retailer Terms](https://support.meetmable.com/hc/en-us/articles/360033868211-Retailer-Terms-of-Use)**

**[Privacy Policy](https://support.meetmable.com/hc/en-us/articles/360033862811-Privacy-Policy)**

### JOIN US

**[For Retailers](https://meetmable.com/start-buying)**

**[Sell on Mable](https://meetmable.com/start-selling)**

**[For Distributors](https://meetmable.com/distributors)**

**[Careers](https://careers.meetmable.com/)**

**[Engineering Blog](https://mable.engineering/)**

@ 2021 Mable