--- title: Mable | Blog | specialty food brand description: specialty food brand | --- [![mable-logo.7431aceb](https://blog.meetmable.com/hubfs/mable-logo.7431aceb.svg "mable-logo.7431aceb")](https://blog.meetmable.com/) - [About Us](https://meetmable.com/pages/about-us) - [Brand Sign In](https://meetmable.com/vendor) - [Help Center & FAQs](https://support.meetmable.com/hc/en-us) [![](https://blog.meetmable.com/hubfs/Untitled%20design%20-%202021-03-19T133458.601.png)](https://blog.meetmable.com/how-challenger-brands-are-giving-major-cpgs-a-run-for-their-money) ## [Changing of the Tides: How Challenger Brands are Giving Major CPGs a Run for Their Money](https://blog.meetmable.com/how-challenger-brands-are-giving-major-cpgs-a-run-for-their-money) Mar 22, 2021 1:25:06 PM / by [Claire Makley](https://blog.meetmable.com/author/claire-makley) posted in [grocery wholesale](https://blog.meetmable.com/topic/grocery-wholesale), [specialty food brand](https://blog.meetmable.com/topic/specialty-food-brand), [food supply chain](https://blog.meetmable.com/topic/food-supply-chain) [0 Comments](https://blog.meetmable.com/how-challenger-brands-are-giving-major-cpgs-a-run-for-their-money#comments-listing) This time last year, the future did not look very promising for small brands in America. When the U.S. went into pandemic lockdown, families reached for the familiarity of house-name brands like Campbell’s, Kraft Heinz, and Nestlé to provide both comfort and utility. But as incumbent brands struggled to keep up with demand, challenger brands regained share on grocery shelves and with it, a surer foothold in the mainstream market. [Read More](https://blog.meetmable.com/how-challenger-brands-are-giving-major-cpgs-a-run-for-their-money) [![](https://blog.meetmable.com/hubfs/meet%20the%20grocers_%20Frog%20Hollow%20Farms%20(1).png)](https://blog.meetmable.com/meet-the-grocers-frog-hollow-farms) ## [Meet the Grocers: Frog Hollow Farms](https://blog.meetmable.com/meet-the-grocers-frog-hollow-farms) Feb 12, 2021 1:26:36 PM / by [Katherine Ghantous](https://blog.meetmable.com/author/katherine-ghantous) posted in [grocery wholesale](https://blog.meetmable.com/topic/grocery-wholesale), [food wholesale](https://blog.meetmable.com/topic/food-wholesale), [specialty food brand](https://blog.meetmable.com/topic/specialty-food-brand), [Meet the Grocers](https://blog.meetmable.com/topic/meet-the-grocers) [0 Comments](https://blog.meetmable.com/meet-the-grocers-frog-hollow-farms#comments-listing) Janis Reinke, and her husband, Jason, took a weekend trip to Vermont while visiting their daughter at college in Boston. During that trip, they fell in love with Vermont. The people, the area, the food movement, they loved everything about the Green Mountain state. [Read More](https://blog.meetmable.com/meet-the-grocers-frog-hollow-farms) [![](https://blog.meetmable.com/hubfs/buyer%20behavior%20covid%2019%20pandemic.jpg)](https://blog.meetmable.com/top-5-grocery-trends-april-edition) ## [Top 5 Grocery Trends - April Edition](https://blog.meetmable.com/top-5-grocery-trends-april-edition) May 4, 2020 12:50:05 PM / by [The Mable Team](https://blog.meetmable.com/author/the-mable-team) posted in [grocery wholesale](https://blog.meetmable.com/topic/grocery-wholesale), [food wholesale](https://blog.meetmable.com/topic/food-wholesale), [specialty food brand](https://blog.meetmable.com/topic/specialty-food-brand) [1 Comment](https://blog.meetmable.com/top-5-grocery-trends-april-edition#comments-listing)   April was a month that seemed to last a year. As we close the books on this historic month, we look to grocery buying trends to tell the story of buying behavior in the midst of a pandemic, and the creativity it has inspired. Let’s dive in. [Read More](https://blog.meetmable.com/top-5-grocery-trends-april-edition) [![](https://blog.meetmable.com/hubfs/Road%20Trip%20Essentials-1.png)](https://blog.meetmable.com/a-guide-to-stocking-emerging-brands) ## [A Guide to Stocking Emerging Products for Your Store](https://blog.meetmable.com/a-guide-to-stocking-emerging-brands) Apr 14, 2020 1:31:16 PM / by [Arik Keller](https://blog.meetmable.com/author/arik-keller) posted in [grocery wholesale](https://blog.meetmable.com/topic/grocery-wholesale), [food wholesale](https://blog.meetmable.com/topic/food-wholesale), [specialty food brand](https://blog.meetmable.com/topic/specialty-food-brand) [0 Comments](https://blog.meetmable.com/a-guide-to-stocking-emerging-brands#comments-listing) As a store owner in a small New England town, I take pride in the role that my store plays in our community. We're nestled at the base of a ski resort, and we value the locals that stop in each morning for a cup of coffee just as much as the skiers that stop by for snacks and a six pack after a long day on the mountain. When I first bought the store a year ago, there wasn't much to discover in the aisles besides the traditional consumer packaged goods you can find anywhere. My team and I made it part of our mission to change that. [Read More](https://blog.meetmable.com/a-guide-to-stocking-emerging-brands) [All posts](https://blog.meetmable.com/all) - Recent - Popular - Categories ### Lists by Topic - [food wholesale (7)](https://blog.meetmable.com/tag/food-wholesale) - [grocery wholesale (7)](https://blog.meetmable.com/tag/grocery-wholesale) - [Meet the Grocers (4)](https://blog.meetmable.com/tag/meet-the-grocers) - [specialty food brand (4)](https://blog.meetmable.com/tag/specialty-food-brand) - [emerging brands (3)](https://blog.meetmable.com/tag/emerging-brands) - [Blog (2)](https://blog.meetmable.com/tag/blog) - [Product Release Notes (2)](https://blog.meetmable.com/tag/product-release-notes) - [data (2)](https://blog.meetmable.com/tag/data) - [data trends (2)](https://blog.meetmable.com/tag/data-trends) - [food supply chain (2)](https://blog.meetmable.com/tag/food-supply-chain) - [grocery (2)](https://blog.meetmable.com/tag/grocery) - [store owner (2)](https://blog.meetmable.com/tag/store-owner) - [sustainable food (2)](https://blog.meetmable.com/tag/sustainable-food) - [Food Waste (1)](https://blog.meetmable.com/tag/food-waste) - [Gift Ideas (1)](https://blog.meetmable.com/tag/gift-ideas) - [SKUs (1)](https://blog.meetmable.com/tag/skus) - [Upcycled Foods (1)](https://blog.meetmable.com/tag/upcycled-foods) - [data optimization (1)](https://blog.meetmable.com/tag/data-optimization) - [digital wholesale (1)](https://blog.meetmable.com/tag/digital-wholesale) - [discovery (1)](https://blog.meetmable.com/tag/discovery) - [in-aisle ordering (1)](https://blog.meetmable.com/tag/in-aisle-ordering) - [mobile ordering app (1)](https://blog.meetmable.com/tag/mobile-ordering-app) - [snacks (1)](https://blog.meetmable.com/tag/snacks) see all ### **Mable app on iOS and Android is finally here!** Scan, tap, and reorder. Restocking for your store has never been easier. [![download (5)](https://blog.meetmable.com/hs-fs/hubfs/download%20(5).png?width=122&name=download%20(5).png)](https://apps.apple.com/us/app/mable-wholesale/id1491393450) [![google-play-badge.3f25ed68](https://blog.meetmable.com/hs-fs/hubfs/google-play-badge.3f25ed68.png?width=132&name=google-play-badge.3f25ed68.png)](https://play.google.com/store/apps/details?id=com.meetmable.app)     ### COMPANY **[About us](https://meetmable.com/about-us)** **[Help Center and FAQs](https://support.meetmable.com/hc/en-us)** **[Contact us](https://support.meetmable.com/hc/en-us/articles/360039955771-Contact-Us)** **[Vendors](https://meetmable.com/brands)** **[Blog](https://blog.meetmable.com/)** **[Brand Terms](https://support.meetmable.com/hc/en-us/articles/360033868171-Brand-Terms-of-Use)** **[Retailer Terms](https://support.meetmable.com/hc/en-us/articles/360033868211-Retailer-Terms-of-Use)** **[Privacy Policy](https://support.meetmable.com/hc/en-us/articles/360033862811-Privacy-Policy)** ### JOIN US **[For Retailers](https://meetmable.com/start-buying)** **[Sell on Mable](https://meetmable.com/start-selling)** **[For Distributors](https://meetmable.com/distributors)** **[Careers](https://careers.meetmable.com/)** **[Engineering Blog](https://mable.engineering/)** @ 2021 Mable